From idea to launch, Twelve50Five partnered with Mathias and Nanna to shape the strategy, identity, and go-to-market. What began as a personal need is now a brand with global potential: Nordic aesthetics built for everyday wear.
Founded in 2025 by professional footballer Mathias "Zanka" Jørgensen and fashion profile Nanna Marie Jatta, the brand grew out of a simple frustration: not finding clothes they actually wanted for their son Axel. Most kidswear felt too cute, too flimsy, or not made for real family life. So they built their own.
Named after Axel’s nickname, Bobben’s Dept. applies a capsule wardrobe mindset to children’s fashion — clean lines, timeless design, and durable fabrics. Designed in Copenhagen. Tested and approved by Axel.
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Together with Twelve50Five, Mathias and Nanna turned a personal need into Bobben’s Dept. — a kidswear brand built to last.
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